This is outrageous. What will be allowed to happen next?
For the first time, a major Israeli newspaper has accepted an ad from an open missionary group.
The economic daily Calcalist on Wednesday featured a large ad placed by Jews for Jesus offering readers an app that leads them to the organization’s website, where there is a “hard sell” in Hebrew on why Jews should believe in Jesus.
The ad is printed on a background of the flag of Israel, clearly associating the ad, and the organization, with Israel’s Memorial Day for fallen IDF soldiers, being commemorated on Wednesday.
While the ad does not appear to directly proselytize Calcalist readers, it does feature a mnemonic based on the Hebrew word for Jesus, “Yesh > Yeshu > Yeshua,” modeled after the popular mnemonic used by followers of Rabbi Nachman of Breslov, “Na Nach Nachma Nachman Me’Uman.”
The word “Yeshua” in Hebrew means “salvation,” and is used by Christian missionaries to justify…
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